I’m doing a good deal of freelance writing on marketing lately.  (Funny how you’ll find a use for a college degree many years after graduation.)  In an effort to help out other authors with marketing efforts on a more regular basis, I’ve decided to take Monday mornings for a marketing minute.

Author marketing is very much about networking and building relationships with readers and other authors.  Make use of the birthday lists on your MySpace and FaceBook pages and wish your friends a happy birthday.  Everybody likes having their birthday remembered and MySpace and Facebook do all the record keeping for you.  This is a great way to open a dialog with someone you may not have a chance to chat with on a regular basis.

Please visit my article list at http://lisapietsch.com/business/ for more tips on author marketing.