Yesterday, I wrote about my first foray into magazine publishing.  SAXtreme didn’t pan out but it was a great learning lab.  I kept learning after that project and even found another project to sink my teeth into.  This one was called Tequila Aficionado.

cover-jpgThe guys at Tequila Aficionado called themselves a magazine, but there wasn’t much to it.  Their website was outdated, their content was old, there was nothing fresh and they weren’t keeping up with the times when it came to social media.  So I made them an offer they couldn’t refuse – I’d provide my expertise in exchange for 30% ownership.  If it didn’t work out in 2 years, I’d step out and Mike & Alex could have their 30% back.


Two years later, Tequila Aficionado Magazine had morphed into Tequila Aficionado Media.  It was, once again, a force to be reckoned with.  A new website, new content, new advertisers, and a massive social media following.

The Tequila Aficionado Heartland Tour, a tour de influence! http://www.tequilaaficionado.comIt’s been four years now and I’m proud to say that Tequila Aficionado Media continues to move forward.  We’ve created hundreds of new pieces of quality, original content that goes well beyond the tasting notes, reviews and puff pieces of sponsored content other sites provide.  In addition to keeping Tequila Aficionado alive and thriving, Mike and I have started doing RV tours in which we take brand sponsors on the road with us and create fresh, outside-the-box social media content for them.  Our media enterprise that has sprouted from our partnership in Tequila Aficionado has become something that we and our sponsors enjoy.  Our specialty is influence in the agave spirits industry and we’ve created something from that.

In order to show future sponsors the quality of the work we could produce for them, we created a small magazine from our first tour, the Dia de Los Muertos Tour in 2015 (click on the Dia de los Muertos image above to view the magazine).  In creating that media piece (and all the pieces contained within it), we learned a great deal about what we’re capable of creating on a tour and how much more we want to do for and with our sponsors the next time around.  Our next tour will be the Heartland Tour in September 2016 and we already have sponsors lining up to take part and events planned that will take their marketing to the next level.