SAX PremierSAXtreme Magazine

Some people are really big on titles.  Me, I’m big on results.  You can call yourself the Holy Heavenly Ruler of All That Lives and Dies but if you can’t brush your teeth in the morning, it’s really not saying much.  Why do I mention this now?  I thought I’d share my first attempt at a magazine with you.  It was called SAXtreme (San Antonio Extreme) and though I got an occasional byline and Editor credit, I was the co-founder and put together most of the articles in this project.

SAX Jan12Publishing Paradigms

My publishing partner very much wanted a hardcopy, glossy, super-slick magazine and I deferred to his wishes because he was the one writing the checks.  As it happened, SAXtreme did very well as an online magazine and would have been a huge moneymaking blog by now if we had gone that route, but we didn’t.  The mission set forth was to create an old paradigm print magazine.  After six months, it fizzled.  I couldn’t produce articles and sell ads full-time because I had to make a living and keep a roof over my head and my publishing partner had lost interest and moved on to a bigger project of his own.

Lessons Learned

Despite only getting three issues out, I learned a lot of great lessons from SAXtreme.  Here are a few:

  1. SAX Mar12Don’t stay stuck in old paradigms.  I see the world changing, especially the publishing world.  No matter what you create – Whether you’re writing books, short stories, blogs, games, creating video, animating or just instagramming, go beyond the original format.  Go beyond and stretch every parameter you can.  Push the walls of the old paradigm.  It’s just good business.
  2. Be confident in my abilities.  I have the knowledge and skills I need to do a project like this on my own.  (I continued to put those skills to work too!)
  3. I’m a great judge of raw talent.  I found a new blogger who was just getting started and I saw potential.  April Monterrosa has since created a huge brand and become a powerful influencer.
  4. Trust my gut.  If a side project seems like work then it isn’t working.

I’ve moved on to bigger and better things since the SAXtreme project, but those four key lessons were the impetus to all that moving onward and upward!  I’ve found that looking back allows me to see just how I got to where I am and also to see that where I am is just another step toward where I’m going.

None of it has been easy, but you can’t get wisdom from a book!