Social Media for Authors Home Study Course

Posted on April 24, 2014 | Leave a comment

social media for authorsSocial Media is the most cost effective way to market yourself and your product.
Why spend your time learning through trial & error how to set up your Twitter, Facebook, Pinterest and other accounts and use them effectively? In a fraction of the time it would take you to do all that, I can have you set up with a solid social media platform to promote yourself and your work. Then I can either teach you, in as little as an hour, how to maintain it or continue to maintain it for you.

No matter what your industry, I can help you with social media strategy and management.  (Initial consultations are always FREE!)

But if you’d rather go the Do-It-Yourself route, I still have something of value for you: The Social Media Home Study Course, and it is FREE.

WHAAAT?!?!

Why would I do this?

Because writers need social media to make a go of their writing business.  We love the art, but we all know it becomes a business once we publish.  With social media constantly changing every day, it pays for writers to stay on top of social media networks and how to use them for the best return on their time investment.

Why would I just give it away?

Because social media changes constantly.  My next social media class will look nothing like this.  All I’m doing here is giving you a head start.  If you decide to take my next paid class then I guarantee you’ll get your money’s worth and then some!

What if people share it?

Honestly, I hope they will – and I hope the people they share it with will use it.  I’d rather know my work is making a difference than just sitting on a shelf in a bookstore.  If you share it to a friend, thank you!  All I ask is that you use tthe sharing buttons below to do it.  Feel free to share it on Facebook, Pinterest, via email, whatever – just use the buttons below so people will come here and get the whole course, not just part of it.  I also ask that you do not publish it as your own material.  If you want to publish it as a blog, please contact me so I can provide you with my byline and web links.  That’s fair, don’t you think?

Why would people take your classes if they have this?

All of this information is current now, but with the changes at Facebook and Twitter lately, and upcoming changes at Pinterest, the information is already being edited, adapted and expanded for my next class.  Other networks will have changed their practices by the time my next class begins in July.  That being said, much of the resources included are still valuable to you as a writer now.

I hope you’ll find this information useful and share it with your writing friends.  If you like what I provide in the course, I hope you’ll consider taking my Social Media Refresher Course this July at WriterU.  Click here for details.

If you can’t make it this July, I welcome you to subscribe to my Social Media Tips for Writers Newsletter and consider taking my next Social Media Superstar Class at WriterU in 2015.

I’m in the process of setting up the course materials now so look for my home study course coming soon to this website - www.LisaPietsch.com.

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Social Media Rules to Live By

Posted on April 15, 2014 | Leave a comment

social media rules

 

1. If all you do is respond to complaints, that’s all people will send you.
2. Stop and ask “Would an actual person talk that way?”
3. Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.
4. The consumer is out for himself, not for you.
5. As monetization attempts go up, consumer experience goes down.
6. Don’t try to be clever. Be clever.
7. Social is 24/7, not a one-time stunt.
8. Always write back.
9. Have an ROI. Have an ROI. Have an ROI.
10. People would rather talk to “Comcast Melissa” than “Comcast”.
11. Solve problems for people who talk about you, even if they don’t address you.
12. Not everything will work,and that’s fine.
13. Embrace negative content about your brand.
14. Everyone’s an influencer.
15. If fans distribute your content without your permission, offer to help.
16. It’s OK to drive people to your site instead of Facebook’s.
17. Update your page or delete it.
18. Don’t make people do x, y, then z. Stick with x.
19. Last year: Pump out content. This year: optimize content.
20. Become BFFs with your Facebook reps.
21. Social media doesn’t exist in a vacuum. Make traditional media and social work together.
22. Desktop is conquered territory. Mobile is the battlefield.
23. If you don’t see financial results, you wasted your money.
24. People fight for their privacy.
25. The only way to scale word of mouth: paid advertising.
26. Have a crisis plan.
27. Don’t use ads to prop up boring content. Use ads to accelerate successful content.
28. Forget individuals. You’re creating content that encourages groups to form.
29. People don’t want to shop where they socialize.
30. Contests and sweepstakes are fine, if you want to encourage short relationships.
31. People care what you had for breakfast, if you’re a food brand.
32. Pinterest works.
33. Your fans own your brand.
34. If you’re bored by social media, it’s because you’re trying to get more value than you create.
35. Think past vanity metrics like followers.
36. It’s an organism, not a process.

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Posted in Marketing Minute

#Twitter #Hashtags Explained

Posted on April 14, 2014 | Leave a comment

Click on the image and then click again when you see the magnifying glass over it to see it full-size.

twitter, hashtag, #twitter, #hashtag

 

Visit Trending on Twitter to see what is trending up today!

Some hashtags that are constantly trending (that means they’re awesome to use – if they’re relevant) include:

#gameinsight, #android, #androidgames, #coblosno1dpdjakarta, #lazuardyganteng, #ipad, #ipadgames, #ucl,#wcw, #votetris, #asyamsulzakaria, #votekatniss, #rt, #follow, #mufc, #teamfollowback, #retweet, #iphone,#ff_beautiful, #ff_a7la_special, #swing, #championsleague, #fcbmufc, #nowplaying, #iphonegames, #9a,#sougofollow, #fcblive, #iheartawards, #selfie, #ggmu, #aupaatleti, #followback, #tvoi, #tuitutil,#jaluxs_ganteng, #believemovieondvd, #np, #followme, #galaxys5

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How to Grow Your Twitter Following

Posted on April 13, 2014 | Leave a comment

Grow Your Twitter Following

This is a gorgeous infographic from Twiends.com.

Click on the image, then use the magnifying glass feature by clicking again to see it full-size.

How-to-Increase-your-Twitter-Followers

 

Twitter
From Wikipedia, the free encyclopedia

Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets”. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.[9] Twitter Inc. is based in San Francisco and has offices in New York City, Boston, San Antonio and Detroit.[10]

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006, the site was launched. The service rapidly gained worldwide popularity, with 500 million registered users in 2012, who posted 340 million tweets per day. The service also handled 1.6 billion search queries per day.[11][12][13] In 2013 Twitter was one of the ten most-visited websites, and has been described as “the SMS of the Internet.”[6][14]

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Posted in Marketing Minute

Why You Haven’t Gone Viral Like Honeybadger

Posted on April 12, 2014 | Leave a comment

Hey, genius!

If you’re wondering why you haven’t gone viral like Honeybadger yet, this just might clear things up.
I’m sure your content is beyond brilliant and everybody knows your name, but why not up your game? Give this infographic a look and see if you might just get a little more mileage out of your material.

Be a badass.  Be the honeybadger.

Click on the image and then click with the magnifying glass to see it in its full-sized glory.

virality, going viral, honeybadger, viral like honeybadger

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Posted in Marketing Minute