Social Media Rules to Live By

social media rules


1. If all you do is respond to complaints, that’s all people will send you.
2. Stop and ask “Would an actual person talk that way?”
3. Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.
4. The consumer is out for himself, not for you.
5. As monetization attempts go up, consumer experience goes down.
6. Don’t try to be clever. Be clever.
7. Social is 24/7, not a one-time stunt.
8. Always write back.
9. Have an ROI. Have an ROI. Have an ROI.
10. People would rather talk to “Comcast Melissa” than “Comcast”.
11. Solve problems for people who talk about you, even if they don’t address you.
12. Not everything will work,and that’s fine.
13. Embrace negative content about your brand.
14. Everyone’s an influencer.
15. If fans distribute your content without your permission, offer to help.
16. It’s OK to drive people to your site instead of Facebook’s.
17. Update your page or delete it.
18. Don’t make people do x, y, then z. Stick with x.
19. Last year: Pump out content. This year: optimize content.
20. Become BFFs with your Facebook reps.
21. Social media doesn’t exist in a vacuum. Make traditional media and social work together.
22. Desktop is conquered territory. Mobile is the battlefield.
23. If you don’t see financial results, you wasted your money.
24. People fight for their privacy.
25. The only way to scale word of mouth: paid advertising.
26. Have a crisis plan.
27. Don’t use ads to prop up boring content. Use ads to accelerate successful content.
28. Forget individuals. You’re creating content that encourages groups to form.
29. People don’t want to shop where they socialize.
30. Contests and sweepstakes are fine, if you want to encourage short relationships.
31. People care what you had for breakfast, if you’re a food brand.
32. Pinterest works.
33. Your fans own your brand.
34. If you’re bored by social media, it’s because you’re trying to get more value than you create.
35. Think past vanity metrics like followers.
36. It’s an organism, not a process.

#Twitter #Hashtags Explained

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twitter, hashtag, #twitter, #hashtag


Visit Trending on Twitter to see what is trending up today!

Some hashtags that are constantly trending (that means they’re awesome to use – if they’re relevant) include:


How to Grow Your Twitter Following

Grow Your Twitter Following

This is a gorgeous infographic from

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From Wikipedia, the free encyclopedia

Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets”. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.[9] Twitter Inc. is based in San Francisco and has offices in New York City, Boston, San Antonio and Detroit.[10]

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006, the site was launched. The service rapidly gained worldwide popularity, with 500 million registered users in 2012, who posted 340 million tweets per day. The service also handled 1.6 billion search queries per day.[11][12][13] In 2013 Twitter was one of the ten most-visited websites, and has been described as “the SMS of the Internet.”[6][14]

Why You Haven’t Gone Viral Like Honeybadger

Hey, genius!

If you’re wondering why you haven’t gone viral like Honeybadger yet, this just might clear things up.
I’m sure your content is beyond brilliant and everybody knows your name, but why not up your game? Give this infographic a look and see if you might just get a little more mileage out of your material.

Be a badass.  Be the honeybadger.

Click on the image and then click with the magnifying glass to see it in its full-sized glory.

virality, going viral, honeybadger, viral like honeybadger

While You Were Writing, by Virginia Nelson

 WhileYouWereWriting300Who can love a Crankenstein monster? 

While You Were Writing

Watkin’s Pond, Book 2

by Virginia Nelson

Coming September 2014



Unedited Blurb:

Radcliffe McQueen knows what he likes, what he doesn’t, and refuses to pretend social niceties. When a red hot mess of a woman tries to smooth his rough edges, he’s more than willing to teach her the wisdom of doing things his way.

Stodgy. Stubborn. Sanctimonious. Sheri Riddle can think of a long list of adjectives to describe her newest project. An artist by trade, a personality renovator by calling, she thinks she can help Radcliff.

Neither plans to fall in love, but something happened While You Were Writing.

virginia nelson

About the Author

Virginia Nelson believed them when they said, “Write what you know.” Small town girl writing small town romance, her characters are as full of flaws, misunderstandings, and flat out mistakes as Virginia herself. When she’s is not writing or plotting to take over the world, she likes to hang out with the greatest kids in history, play in the mud, drive far too fast, and scream at inanimate objects. Virginia likes knights in rusted and dinged up armor, heroes that snarl instead of croon, and heroines who can’t remember to say the right thing even with an author writing their dialogue. Her books are full of snark, sex, and random acts of ineptitude—not always in that order.


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